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Advertising has taken a toll towards being more interactive & whence more productive. Various strategies are being practiced to improve the business of any organization. Business to Business or com/marketing-200-chapter-7-quiz/B2B strategy is basically electronic great deal transactions between two or more businesses. It is comprised of applications intended to augment relationships within two or more organizations for example using internet to c over the logistics of demand & supply, explore for product catalogues, interacting with traders, receiving & sending statements & electronic imbursement.(E-business Definitions (B2C, B2B etc)) This practice enables the association to gain profit & save notes in large deals by having a good interactive communications. The company can buy supplies for a bargain able price through transportable contracts, hence saving money. The B2C strategy or Business to consumer marketing it is a much novel sphere & basically associat es to electronic retailing over the internet. Mostly it lets the public access the products on internet. Online shopping, games, product information all helps to increase the sale graph of the enterprise.It is quite a successful strategy, since it allows the consumer to interact with the company directly & purchase the desired product with great ease. Travel tickets, books, music & various other items are available to the consumer on the human Wide Web. Often the company imposes a sale offer therefore resulting in a great percentage of sale & thus change magnitude capital. A number of agencies have come up to guide companies for designing their B2B or B2C strategies promising the paramount way & achieve a greater collaboration with the supplier agencies & the customers to gain a competitive advantage through the extension of business.References Carl Lehmann, B2B Strategies that Put the Customer Back in CRM May, 2005, eSeminars CNET Networks, Inc. Accessed 9th Janua ry 2008 <http//findarticles. com/p/articles/mi_zdesn/is_200505/ai_n13639015> capital of Minnesota T. Kidd, E-business Definitions (B2C, B2B etc. ) November 2001 Cheshire Hen bury, Accessed 9th January 2008 <http//www. cheshirehenbury. com/ebusiness/ebdefinitions. html> Paula Jones, B2B 21 Jul 2001 TechTarget Accessed 9th January 2008 <http//searchcio. techtarget. com/sDefinition/0,,sid182_gci214411,00. html>