MKTG 4050 Essay Example | Topics and Well Written Essays - 250 words - 4

MKTG 4050 - Essay Exampleing of Research and instruction for dingles offerings keeps development cost while still ensuring innovation and high technologically forward-looking reaping offering. There are also various products to choose from Dell because of its product expansion dodge that can compete with other leading vanes such as HP and IBM. Furthermore, the fast delivery of suffice and after sales service can be done through online with Dell.The value proposition for Dell is effective for a certain market segment that is after of the idea of both quality and product cost. Dells strategy is a low-priced strategy and a portion of focus differentiation considering that it tries to draw big consideration on Research and Development for both product and cost. Dell essentially believes that it cannot totally pass on the production cost to its customers so the best way to do is to create better management on its Supply Chain Management system.What Dell tries to emphasize is tha t a low-cost product offering may not necessarily mean low quality at all, provided at some point, there has to be something given up or adjusted in the whole supply chain management system. Dell could not compromise quality and cost together so the best way it does is to outsource its Research and Development. In the end, what makes Dell a personal choice of brand is its ability to maintain affordability without compromising the quality of its product